Today’s Guest

Mark Bautista has spent years at the intersection of AI and sales, helping teams turn experimentation into real results. Known for bridging the gap between cutting-edge tools and everyday sales execution, Mark believes AI isn’t about replacing jobs—it’s about amplifying performance.

AI Challenge – Join In!

This episode’s AI Challenge invites you to:

• Use a Custom Sales GPT – Choose from the top four sales GPTs available for free in ChatGPT and dial up your sales engagements with AI guidance and insights.
  https://www.promptthis.ai/blog/how-to-use-the-4-most-popular-free-custom-gpts-for-sales 

We’ve posted detailed steps in the blog link above. Visit https://www.promptthis.ai/ai-challenges to see all of the AI Challenges and share your results with the community.

Episode Summary

Greg and Clint sit down with Mark Bautista to explore how AI is reshaping the sales playbook. They unpack why early adoption pays off, how predictive analytics sharpens forecasting, and why custom GPTs are quickly becoming indispensable for sales teams. Mark also shares lessons from a recent AI hackathon and reveals how AI can transform RFPs, quarterly business reviews, and even real-time customer engagement during sales calls. The conversation reinforces one core truth: AI won’t take your job, but the salesperson who knows how to use it just might.

Chapter Breakdown

00:00 – Intro & Setting the Stage
Greg and Clint open the episode with context on AI in business.

03:28 – Meet Mark Bautista
Mark shares his background and journey into AI for sales.

06:45 – Early Adoption Advantage
Why experimenting early with AI tools gives teams a competitive edge.

10:45 – Predictive Analytics in Action
How AI improves forecasting and exposes hidden gaps.

14:09 – From Hackathons to Habits
Engaging teams with AI challenges and adoption strategies.

18:30 – Automating Sales Processes
Where AI saves time without sacrificing quality.

19:39 – Customizing AI for Sales
The role of custom GPTs in making AI truly useful.

22:05 – Reinventing RFP Responses
How AI can streamline and accelerate the proposal process.

25:49 – Quarterly Business Reviews Reimagined
Turning data into insight with AI-powered summaries.

29:08 – Customer Intelligence on Demand
Using AI to better understand and engage prospects in real time.

32:24 – The Case for Custom GPTs
Why tailoring AI is the key to effectiveness.

34:50 – Jobs, AI, and the Future of Sales
Why AI won’t replace sellers—but will redefine the role.

37:14 – Closing & AI Challenge Recap
Greg and Clint wrap up with key takeaways and issue the AI Challenge.