PROMPT This - Today’s Guest

Christian Wettre is the General Manager of Technology Coast Partners, a technology consulting firm at the crossroads of CRM and ERP. With decades of experience in manufacturing and distribution tech, Christian is a rare blend of strategist and builder...always focused on getting things done. While he believes that much of AI is hype, he's also quick to point out that it's also a practical sidekick that doubles productivity...without replacing the human at the wheel.

AI Challenge – Join In!

 This episode’s AI Challenge brings you something a little bit different: “Clickin’ For Chicken.”

  https://www.promptthis.ai/blog/clickin-for-chicken

Yes, you read that right. We’re asking you to test how AI helps you make decisions—even for something as everyday as picking dinner. The exercise reveals how AI can guide trade-offs, weigh criteria, and sharpen judgment, whether it’s about poultry or product strategy.

Visit https://www.promptthis.ai/ai-challenges to see this and all of the other AI Challenges. Be sure to share your results with the website community to get called out in a future podcast.

Episode Summary

Greg and Clint sit down with Christian Wettre to uncover how small businesses can outmaneuver giants by using AI as a force multiplier. Christian shares how tools like HeyGen and Descript reshape marketing, shorten sales cycles, and make content creation more scalable. He explains where he leans into AI and where leans back, yet still finds how AI doubles workforce productivity—not job replacement—is the real story.

From the pitfalls of overhyped Agentic AI tools to the promise of pragmatic AI adoption, this episode is a deep dive into blending human judgment with machine speed. Christian’s candid take: AI is your co-pilot, not your replacement...and the businesses that get this right will win.

Chapter Breakdown

00:00 – Intro & Setting the Stage
Greg and Clint frame the AI noise vs. reality challenge.

03:28 – Meet Christian Wettre
Christian’s journey from CRM to ERP and why he thrives as a generalist.

06:45 – Small Company, Big Leverage
How AI tools help a 15-person firm compete with the big guys.

10:15 – The Content Revolution
Why video-first marketing with HeyGen and Descript is a game changer.

14:47 – When Sales Tech Disappoints
Christian’s take on SDR automation hype and why most tools fall flat.

17:28 – Don’t Lead with AI
How pushing AI too early triggers security concerns and stalls deals.

20:10 – Doubling Productivity
Why AI won’t eliminate jobs but will make every role twice as effective.

23:31 – Agentic AI: Not There Yet
Why Christian is skeptical of today’s agent hype—and what’s missing.

25:49 – The Human + AI Formula
Keeping the “human in the loop” as the driver, not the passenger.

27:03 – Cool Tools to Try
Christian’s picks: Guidde (docs automation) and Chat PRD (product design).

28:30 – AI Challenge Recap
Turning grocery shopping into a lesson in business strategy.