"Faster Insights, Smarter Strategies - How AI is Shaping Healthcare Marketing" featuring Margaret Freitag

PROMPT This

Greg and Clint sit down with Margaret Freitag, a marketing strategist and founder of Miramar Consulting, who’s proving that AI isn’t just transforming tech—it’s redefining collaboration, creativity, and communication. Margaret shares how her agency uses AI to accelerate research, streamline strategy sessions, and bridge gaps across medical, regulatory, and marketing teams in the complex world of healthcare.

From mining massive datasets in cancer research to refining brand messaging, Margaret shows how AI has become both a creative partner and an impartial referee—helping teams move past bias and reach consensus faster. And beyond the boardroom, she gives a glimpse into her family’s musical adventures with AI-generated songwriting, including a touching anthem inspired by her father’s homemade wine.

This episode is a powerful look at how AI can unite logic and emotion, turning data into insight and creativity into connection—all while keeping the human spark at the center.

Today's Guest

Margaret Freitag is the Principal and Founder of Miramar Consulting, a strategy-driven marketing firm serving clients across healthcare, biotechnology, and medical research. With decades of experience bridging business strategy and scientific innovation, she helps companies translate complex ideas into clear, human-centered campaigns.

Margaret is a passionate advocate for using AI as a collaborator—not a replacement—unlocking faster insights, stronger teamwork, and more meaningful creativity.

AI Challenge – Join In!

Use Song Maker GPT (by aisonggenerator.ai) from the ChatGPT Custom GPT Library to create a short playlist that captures your SKO’s energy and message.
Then explain how each song connects to your company’s strategy, culture, or goals.
Think of it as a sonic business plan—AI-generated, human-approved.

How to Play:

  1. Use “Song Maker GPT – Create Your AI Music” from the ChatGPT GPT Library and generate a few songs that match your kickoff vibe—motivational, competitive, or fun.

  2. Submit your playlist and give it an "on theme" name like Quota Crushers 2026.

  3. Bonus: Have AI write one original anthem for your event—the best earns AI DJ of the Year bragging rights.

👉 Full how-to at promptthis.ai/blog/how-to-make-a-sales-kickoff-playlist-with-ai
👉 More challenges at promptthis.ai/ai-challenges
 

Chapter Breakdown

00:00 – Intro & Setup
Greg and Clint frame the episode around how AI is reshaping marketing, healthcare, and creativity.

02:12 – Meet Margaret Freitag
Principal of Miramar Consulting and a leader in healthcare marketing strategy.

03:34 – Prompt Crafting & Surprises
Margaret shares her early lessons using AI—the importance of prompt quality and the delight of AI’s “next-step” suggestions.

04:48 – AI in Cancer Research
How AI is accelerating genetic research and diagnostics through faster data processing.

05:54 – Marketing vs. Medical AI
The creative, generative side of AI in marketing versus the analytical side in medical tech.

06:58 – Finding Insights Faster
Why AI delivers deeper, unbiased insights that traditional research often misses.

10:10 – Pressure-Testing Ideas with AI
How Margaret uses AI to challenge her own assumptions and facilitate cross-functional debate.

11:27 – The Impartial Referee
AI as a “team therapist”—bridging the gap between regulatory, medical, and marketing stakeholders.

12:16 – Efficiency and Trust
How AI reduces time, cost, and bias in marketing workflows while emphasizing transparency and source citation.

17:22 – The Power of Hot Links
Margaret’s standard prompt: always ask AI for source links to back every claim.

18:00 – AI at Home
From family debates to dinner-table fact-checking, AI is a new member of the Freitag household.

19:20 – Songwriting with AI
Margaret’s touching story of creating a family anthem with ChatGPT’s songwriting tool.

21:15 – AI Headshot Challenge Gone Wrong
A hilarious take on how AI photo tools can “hallucinate” faces—and why authenticity still wins.

23:56 – The Slide Design Gap
Why presentation design is still the one creative frontier where AI hasn’t caught up.

25:20 – AI Challenge Recap
Greg and Clint introduce the AI Song Generator challenge and debut Margaret’s custom-made track.