PROMPT This AI Challenge

Episode 2 - How AI is Reshaping the Sales Game with Mark Bautista

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Salespeople are always chasing leverage and ChatGPT is quickly becoming the power tool for sales.  More meetings, faster follow-ups, tighter messaging. Custom GPTs inside ChatGPT are the new leverage. This week’s PROMPT This guest, Mark Bautista, shared how his company is leveraging custom GPT’s within their sales team to turbocharge sales efforts at his company Splashtop. 

The problem is, most reps don’t know where to start with custom GPTs. This article is your how-to guide to finding, deploying, and using the most popular free custom GPTs built for sales.

What Is a Custom GPT?

A custom GPT is a specialized version of ChatGPT built for a specific use case. Think of it as a sales assistant pre-trained with prompts and workflows for tasks like email writing, call prep, or CRM cleanup. Instead of starting from scratch every time, you get an AI tool that already knows what you need.

How to Find and Deploy Custom GPTs in ChatGPT

1. Open ChatGPT – Log into your account at chat.openai.com.
   
   
2. Click “Explore GPTs” – You’ll see a library of free and premium GPTs across categories.
   
   
3. Search by name, role or task – Type in the name of GPT from below or just search for “sales,” “email,” or “CRM” to find the ones most used in your workflow.
   
   
4. Select and save – When you find a GPT, click into it, then hit “Save” so it’s pinned to your left menu in ChatGPT for quick access.
   
   
5. Deploy in your workflow – Open the saved GPT, give it context about what you want to accomplish, and let it generate the draft or summary you need. The easiest way to get started is to simply ask, “How do I get started with this GPT?”
   
   

Pro tip: Keep your top three to five GPTs pinned in the sidebar. Don’t clutter your list.

The 4 Most Popular Free Custom GPTs for Sales

1. Sales Coach

Salespeople don’t just need email help. They need real-time coaching when a deal goes sideways, when a prospect says “not now,” or when nerves hit before a big call. That’s the promise of the most popular sales GPT in the ChatGPT library, Sales Coach by AIResearchPlus.com, a custom GPT designed to act like your on-demand trainer, role-play partner, and motivator.

Here’s how it stacks up.

What It Does

This GPT positions itself as a digital sales coach that helps you:

• Role-play objection handling and negotiations
  
  
• Practice discovery questions
  
  
• Sharpen elevator pitches
  
  
• Get feedback on tone and clarity
  
  
• Rehearse high-stakes calls
  
  

It’s less about writing emails and more about making you sharper in live conversations.

How to Use It

1. Open the GPT and set the scenario. Example: “I’m pitching a CFO at a logistics company.”
   
   
2. Define the challenge: objection type, call stage, or buyer persona.
   
   
3. Role-play: Let the GPT act as the prospect and push back.
   
   
4. Iterate: Ask it to critique your responses and suggest improvements.
   
   
5. Apply live: Use what you practiced in your next meeting or call.
   
   

Strengths

• Interactive role-play: Instead of giving you canned lines, it simulates a buyer conversation.
  
  
• Scenario-specific: You can practice against tough personas like CFOs or procurement managers.
  
  
• Coaching tone: It doesn’t just hand you answers, it explains why they work.
  
  
• Confidence builder: Great for new reps or managers prepping for tough pitches.
  
  

Limitations

• Not a real buyer: It can’t replicate live emotions, power dynamics, or the silence of a skeptical exec.
  
  
• General playbook bias: Its advice may lean toward textbook responses instead of industry nuance.
  
  
• Time intensive: Practicing with it takes more effort than just drafting an email.
   

AI Prompts

Try these prompts in the Sales Coach GPT:

• “Role-play a prospect who says our product is too expensive.”
  
  
• “I’m pitching a VP of Manufacturing. Ask me tough discovery questions.”
  
  
• “Critique my 30-second elevator pitch for a SaaS product.”
  
  
• “Pretend you’re a CFO worried about ROI. Challenge me on value.”
  
  

Our Take

Use this GPT as your sparring partner. Don’t expect it to hand you the “perfect line” that wins every objection. Instead, treat it like batting practice — the more reps you get, the more natural you’ll sound when it counts. Combine it with actual call recordings and manager feedback for a full training loop.

2. Sales Relationship GPT For Business Customers

Most sales GPTs obsess over the top of funnel, from emails, to leads, to objection handling. But what happens once the deal closes? Sales Relationship GPT for Business Customers by ultrasense.app flips the script. Instead of chasing new logos, it focuses on nurturing existing accounts and building long-term customer relationships.

Here’s what it delivers, how to use it, and where it fits in your sales toolkit.

What It Does

This GPT is designed as a post-sale relationship assistant. Its core functions include:

• Drafting customer check-in emails (quarterly updates, renewals, success milestones)
  
  
• Suggesting value-add touchpoints (sharing insights, inviting to webinars, sending updates)
  
  
• Helping reps prep for customer review calls
  
  
• Generating messaging that strengthens trust and upsell opportunities
  
  

Think of it as a Customer Success coach with a sales angle.

How to Use It

1. Open the GPT after saving it from the Explore GPTs library.
   
   
2. Feed it context: customer’s role, account history, current product use.
   
   
3. Ask for draft touchpoints: e.g., quarterly check-in, renewal reminder, upsell intro.
   
   
4. Use it to prep meetings: request call agendas or talking points.
   
   
5. Personalize before sending—add real usage data or success metrics.
   
   

Strengths

• Retention-focused: Rare among sales GPTs, it emphasizes nurturing rather than prospecting.
  
  
• Proactive ideas: Suggests touchpoints beyond “just checking in.”
  
  
• Call prep: Generates agendas and talking points that keep meetings structured.
  
  
• Upsell support: Frames expansion conversations in a value-first way.
  
  

Limitations

• Generic messaging risk: Without account-specific input, drafts can sound vague.
  
  
• No live CRM integration: You need to copy in the account history yourself.
  
  
• Limited emotional nuance: It can’t replicate the intuition a human builds over years with a customer.
   

AI Prompts

Ways to put the Sales Relationship GPT to work:

• “Draft a quarterly check-in email for a VP of Manufacturing using our supply chain SaaS.”
  
  
• “Suggest three value-add touchpoints for a Director of IT six months after purchase.”
  
  
• “Create an agenda for a customer review call focused on ROI and future needs.”
  
  
• “Write an upsell introduction email for advanced analytics features.”
  
  

Our Take

This GPT shines when paired with real customer data. Use it as a framework to ensure you never miss a touchpoint, but don’t let it replace genuine relationship-building. Customers know when they’re being managed by template. Think of it as your structure builder.  You still need to add the human touch.

3. Sales GPT - Cold Email Outreach & Lead Generation

If you’re in sales, you know the grind: find leads, write outreach, follow up, repeat. Sales GPT – Cold Email Outreach & Lead Generation by saaspedia.io aims to bundle those workflows into a single assistant. Instead of juggling three different GPTs, this one promises an all-in-one solution for prospecting and first-touch outreach.

Here’s what works, what doesn’t, and how to get the most out of it.

What It Does

This GPT positions itself as a lead gen and outreach assistant with three main functions:

• Writing cold outreach emails with subject lines and variations
  
  
• Suggesting follow-up messages for sequencing
  
  
• Guiding basic lead generation research (ideal customer profiles, industries, prospect angles)
  
  

It’s pitched as a hybrid between a cold email writer and a lightweight prospecting playbook.

How to Use It

1. Open the GPT and start by describing your product or service.
   
   
2. Feed it the target persona: job title, industry, company size.
   
   
3. Ask for email drafts: subject lines, body text, and follow-ups.
   
   
4. Prompt for lead gen ideas: e.g., “What pain points should I target when selling to logistics directors?”
   
   
5. Refine output: edit drafts to align with your brand voice.
   
   

Strengths

• One-stop shop: Combines cold email writing with lead gen prompts, saving tool-switching.
  
  
• Sequence-friendly: Generates not just one email but a flow of touches.
  
  
• Persona-focused: Offers pain point angles for different industries and roles.
  
  
• Clear structure: Emails are concise, with call-to-action clarity.
  
  

Limitations

• Surface-level research: It doesn’t pull live data from LinkedIn or Crunchbase. You’ll need to bring the real intel.
  
  
• Generic hooks: Without strong input, the drafts risk sounding boilerplate.
  
  
• Brand mismatch: You’ll need to edit heavily to keep it aligned with your voice and compliance rules.
  
  

AI Prompts

Here are some strong ways to use it after you’ve selected this Sales GPT:

• “Write a cold outreach email for a Director of IT at a healthcare company about our SaaS security platform.”
  
  
• “Suggest a three-step follow-up sequence after the first cold email.”
  
  
• “Give me five pain points for a VP of Operations in logistics.”
  
  
• “Draft subject lines for a cold email targeting CFOs in mid-size manufacturing.”
   

Our Take

Think of this GPT as your starting line, not the finish line. It will speed up drafting and help you brainstorm angles, but it won’t replace research or personalization. Use it to build a structured sequence, then layer in specifics from your CRM, call notes, or LinkedIn.

4. Strategic Sales Guide – Sales Manager

Most custom GPTs are built for frontline reps: write better emails, crush objections, summarize CRM notes. Start Chat GPT Icon Strategic Sales Guide – Sales Manager takes a different approach. It’s designed for sales leaders who need strategy, coaching frameworks, and guidance on managing teams rather than sending the next email.

Here’s how it works and where it fits in the sales ecosystem.

What It Does

This GPT positions itself as a strategic guide for sales managers, with emphasis on:

• Building sales playbooks and frameworks
  
  
• Coaching reps on pipeline management and deal strategy
  
  
• Offering guidance on setting quotas and KPIs
  
  
• Creating talking points for team meetings and reviews
  
  
• Helping managers align sales activity with business goals
  
  

It’s less about tactical outputs and more about leadership support.

How to Use It

1. Open the GPT and state your role/context: “I’m a sales manager in B2B manufacturing with a team of 8.”
   
   
2. Frame the challenge: quota setting, pipeline review, team coaching, or board reporting.
   
   
3. Ask for frameworks: e.g., sales process steps, account planning models, or coaching scripts.
   
   
4. Refine for your org: adapt the advice to fit your product, team maturity, and industry.
   
   
5. Deploy in meetings: use outputs as agendas, talking points, or training materials.
   
   

Strengths

• Manager-level focus: A rare GPT aimed at leadership, not just reps.
  
  
• Framework generation: Provides strategic templates and models, not just one-off answers.
  
  
• Coaching support: Can act like a sounding board for how to train or motivate reps.
  
  
• Structured thinking: Helps busy managers organize complex goals into clear steps.
  
  

Limitations

• Generic strategy risk: Without detailed input, outputs can read like textbook sales advice.
  
  
• No integration with real data: You’ll need to pull pipeline, quota, or performance metrics yourself.
  
  
• Context gap: It won’t know company culture or politics, which matter in sales leadership.
  
  

AI Prompts

Here are strong ways to use this Strategic Sales Guide GPT:

• “Give me a pipeline review framework for a SaaS sales team with a $5M quota.”
  
  
• “Draft an agenda for a weekly sales team coaching meeting.”
  
  
• “Suggest KPIs for measuring account executives in enterprise sales.”
  
  
• “Help me prepare a sales strategy update for the executive team.”
   

Our Take

Use this GPT as your thinking partner. It won’t replace your experience, but it will help you sharpen communication and structure. Perfect for preparing for board updates, running pipeline reviews, or creating training content. Just avoid the temptation to take its frameworks at face value. Be sure to pressure test them against your market reality.

Final Thought

Custom GPTs are not about replacing salespeople. They’re about removing the grunt work so you can spend more time selling. Once you know where to find them and how to deploy them, they become a quiet superpower in your toolkit. The reps who learn this now will outsell the ones still typing every email from scratch.